Trademark vs. Copyright: What’s the Difference and Why It Matters
If you're an entrepreneur, business owner, or content creator, knowing the distinction between trademark and copyright is not only useful, it's a must. They both cover intellectual property, but they have different functions and protect different forms of creation. What Is a Trademark? A trademark is a distinctive sign, logo, word, phrase, or shape that identifies your brand in the marketplace. It creates identity and customer confidence. Consider brand names such as Nike, the Apple logo, or slogans such as "Just Do It." All of these are trademarked. Trademarks are best used for: Business names Product names Logos or symbols Slogans Once enrolled, a trademark allows you to have sole rights in your brand identity in your line of business, enabling you to avoid brand misuse or duplication. What Is a Copyright? A copyright, however, safeguards original creative works like writing, music, movies, computer programs code, paintings, and photographs. As soon as the materia...